In the creative industry, we tend to have people who deal with vision and people who deal with sound. Quite often you’ll see a great piece of vision that looks better than you ever expected, however the music and voiceover comes in and it seems like a budget production. It may be the case that you see someone who doesn’t know how to frame a shot and has filmed your next online video for a bargain price and the results are, well….. not quite what you wanted, and even a great piece of music and a great voice can’t resurrect the amateur footage. It’s important that both the vision and the sound complement each other.
So why can’t I use my HD home video camera? Well the answer is simple. Without a great animator, cameraman or vision editor then your online video, television commercial or corporate video may look something like this… https://www.youtube.com/watch?v=6bnanI9jXps , and that is something that none of us want. However, if you were to use someone who knew what they were doing then your vision would end up something closer to this… http://vimeo.com/105748346 , and this is something that I am sure we can all live with.
Now that you’ve decided to spend most of your budget on great looking vision, what’s left for the audio? Well, audio doesn’t matter right? I can grab any old music track, sfx and record my voiceover on a smart phone? Think again! The sound design, music and voiceover can totally change how a video looks and feels. Have a look at these two for example – both extremely well known, high budget films, however they don’t seem quite right. https://www.youtube.com/watch?v=7ZU_tWJUmdU , https://www.youtube.com/watch?v=-w-58hQ9dLk .
So as you can see, both the vision and the sound are just as important as each other. Without one you don’t have the other, and with both together you get something similar to this, with the vision by Corporate Video Productions and the voiceover by Hardy Audio http://vimeo.com/109862264 .
So check out what Corporate Video Productions can do for you at www.corporatevideo.com.au and remember, we can provide all your audio needs.