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Agencies Buy Into Digital Audio Advertising

In a recent industry presentation, marketing guru, Mark Ritson suggested that allocating just 11% of your marketing budget on radio can double the effectiveness of an overall campaign.

To date in 2024, agencies continue buying digital advertising in combination with other digital display formats, and recent research suggests that 90% of agencies have been heavily incorporating streaming audio advertising.

Over the last twelve months, digital audio and podcasting has been one of the fastest growing areas of the digital advertising ecosystem, with entertainment and lifestyle podcasts the most popular genre.

There isn’t a product or a category that can’t exist in compelling audio, so there’s no doubt the future sounds good for audio digital.