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Agencies Buy Into Digital Audio Advertising
In a recent industry presentation, marketing guru, Mark Ritson suggested that allocating just 11% of your marketing budget on radio
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Full-cast audiobook productions of Harry Potter coming to Audible
Late next year, a partnership between Audible and Pottermore Publishing will see full-cast audio productions of all seven Harry Potter
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Spotify Users Listening To Audiobooks
In a bid to attract new users and retain existing ones, Spotify introduced 15 hours of free audiobook listening per
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What Makes A Great Voice Over?
A great voice over is one that effectively conveys the intended message, or story while engaging the audience. Here are
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Our Top 3 Celebrity Audiobook Reads
One of the few things better than reading a good book is having one read to you. Even better still,
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Audio Predictions For 2024
As a new year paves the way for more exciting opportunities, what do industry experts predict in the world of
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Audio Appeal For Gen Z
So how do brands leverage Gen Z’s move away from scrolling on social media, to listening via audio platforms like
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Spotify Takes On Audible
Spotify is taking on Audible for a share in the growing audiobook market, with the recent announcement that their premium
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Digital Audio Ad Spend is Up
In Australia, industry experts suggest that despite a tough advertising market, digital audio is thriving. According to the recent IAB
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Hardy Audio Takes a Breath
The Hardy Audio team recently recorded two guided meditations for Mick Allen at 100% Breath for distribution on the Insight
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Audiobooks: Is Traditional Reading A Thing Of The Past?
Audiobooks continue to take the book market by storm, with a projected revenue of over $5.38 billion. This is likely
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What is Audio Description?
Audio descriptions provide a richer and more immersive experience by offering auditory narrations of visual elements during a programme. During
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The Audio Landscape in 2023
The technical advancements in radio, music streaming, and podcast advertising has given rise to multiple avenues for advertisers to reach
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McCain Launches New Interactive Audio Campaign
McCain’s new ad campaign, via voice-assisted, actionable audio advertising, will leverage the popularity of air fryers to cook their oven
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Our Top 5 Voice Actors In Animation
The unsung heroes of the entertainment industry are of course voice actors; who bring our most beloved animated characters to