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Why Radio Advertising is More Powerful Than You Think
Radio advertising has often been overshadowed by digital and television campaigns, yet it remains one of the most effective ways
Why Professional Audio Equipment is Essential for Your Audiobook Recording
Narrating your own audiobook can be a rewarding experience, allowing you to connect with your audience in a deeply personal
Dolly & Barbra Nominated In The 2025 GRAMMY Audiobook Awards
If you missed it, the 2025 audiobook GRAMMY nominations were announced on 8 November last year. Yes, who knew? Two
The Best Chistmas Campaigns Of 2024
It’s no surprise that Christmas advertising performs well due to the feel-good ‘human truth’ story-telling that brands employ. So let’s
Spotify Trials New Video Features For Audiobooks
In an effort to bring listeners closer to their favorite authors and stories, Spotify will trial three new features (for
Digital Audio & Podcast Listener Patterns Similar To Radio
A recent Australian Internet Advertising Revenue Report (IARR), compiled by PwC states that podcast listenership peaks between 7am and 9am,
Remembering James Earl Jones
James Earl Jones who died on 9 September 2024, will be remembered as an acting icon and master of voice.
Latest Audio Listening Trends In The US
Nielsen’s recent audio report suggests that Americans spend almost 20%, or 4 hours and 5 minutes of every day listening
What’s The Future of Audio Advertising?
The world of audio advertising is evolving – fast, and 2024 is certainly looking like a bumper year. Worldwide, more
Agencies Buy Into Digital Audio Advertising
In a recent industry presentation, marketing guru, Mark Ritson suggested that allocating just 11% of your marketing budget on radio
Full-cast audiobook productions of Harry Potter coming to Audible
Late next year, a partnership between Audible and Pottermore Publishing will see full-cast audio productions of all seven Harry Potter
Spotify Users Listening To Audiobooks
In a bid to attract new users and retain existing ones, Spotify introduced 15 hours of free audiobook listening per
What Makes A Great Voice Over?
A great voice over is one that effectively conveys the intended message, or story while engaging the audience. Here are
Our Top 3 Celebrity Audiobook Reads
One of the few things better than reading a good book is having one read to you. Even better still,
Audio Predictions For 2024
As a new year paves the way for more exciting opportunities, what do industry experts predict in the world of