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Digital Audio & Podcast Listener Patterns Similar To Radio
A recent Australian Internet Advertising Revenue Report (IARR), compiled by PwC states that podcast listenership peaks between 7am and 9am,
Remembering James Earl Jones
James Earl Jones who died on 9 September 2024, will be remembered as an acting icon and master of voice.
Latest Audio Listening Trends In The US
Nielsen’s recent audio report suggests that Americans spend almost 20%, or 4 hours and 5 minutes of every day listening
What’s The Future of Audio Advertising?
The world of audio advertising is evolving – fast, and 2024 is certainly looking like a bumper year. Worldwide, more
Agencies Buy Into Digital Audio Advertising
In a recent industry presentation, marketing guru, Mark Ritson suggested that allocating just 11% of your marketing budget on radio
Full-cast audiobook productions of Harry Potter coming to Audible
Late next year, a partnership between Audible and Pottermore Publishing will see full-cast audio productions of all seven Harry Potter
Spotify Users Listening To Audiobooks
In a bid to attract new users and retain existing ones, Spotify introduced 15 hours of free audiobook listening per
What Makes A Great Voice Over?
A great voice over is one that effectively conveys the intended message, or story while engaging the audience. Here are
Our Top 3 Celebrity Audiobook Reads
One of the few things better than reading a good book is having one read to you. Even better still,
Audio Predictions For 2024
As a new year paves the way for more exciting opportunities, what do industry experts predict in the world of
Audio Appeal For Gen Z
So how do brands leverage Gen Z’s move away from scrolling on social media, to listening via audio platforms like
Spotify Takes On Audible
Spotify is taking on Audible for a share in the growing audiobook market, with the recent announcement that their premium
Digital Audio Ad Spend is Up
In Australia, industry experts suggest that despite a tough advertising market, digital audio is thriving. According to the recent IAB
Hardy Audio Takes a Breath
The Hardy Audio team recently recorded two guided meditations for Mick Allen at 100% Breath for distribution on the Insight
Audiobooks: Is Traditional Reading A Thing Of The Past?
Audiobooks continue to take the book market by storm, with a projected revenue of over $5.38 billion. This is likely