It’s no surprise that Christmas advertising performs well due to the feel-good ‘human truth’ story-telling that brands employ. So let’s take a look at this year’s favourite’s.
AMAZON
In the US, Amazon’s ‘Midnight Opus’ ad tells an uplifting story of a theatre caretaker who usually works behind the scenes. In the ad, Amazon emphasises the joy that a simple act of thoughtfulness can bring to others.
COCA COLA
One of the year’s most talked about ads was Coca Cola’s ‘Holidays are Coming’ because it was AI-generated. Many speculated that AI wouldn’t engage consumers. What do you think?
JOHN LEWIS
In years past, UK department store John Lewis has made some of the most talked about Christmas ads. This year the team chose to start the story in a John Lewis store and then lead viewers on a mysterious journey in search of a gift.
MYER
Closer to home, Myer’s ‘Share the Joy’ ad saw a departure from the tone and style of previous Christmas ads. ‘Share the Joy’ features a naughty Grinch-like character who disturbs the neighbourhood Christmas decorations.
