Yes, it’s that time of year when we will once again see Christmas advertising.

However, this year, as the cost of living increases around the world, some of the major retailers in the UK are opting for a more muted approach to Christmas.

This is because retail experts have warned that as families struggle with rising prices, scenes of bountiful gifts and buffets will seem out of touch.

As a result, the retailers have been developing campaigns which focus more on Christmas kindness, than indulgence.

John Lewis’s new Christmas advert this year depicts a middle-aged man’s efforts to prepare for the arrival of a new foster daughter, by trying to share her passion for skateboarding.

Many other supermarkets in the UK have also given a nod to the cost of living crisis in their Christmas advertising.

One such UK brand is Barbour, the iconic country clothing brand, who this year features an animated Paddington Bear, in a charming little tale of kindness.