A recent Australian Internet Advertising Revenue Report (IARR), compiled by PwC states that podcast listenership peaks between 7am and 9am, with a smaller spike between 4pm and 6pm. Which of course mirrors radio, or people’s daily commute to and from work.

The IARR report also suggests that we’ve seen a 23.6% increase in podcast and streaming audio ad spends this year.

In fact, the $290 million ad spend has been the mediums fastest growth period since the previous peak of 477.8 million during the December 2023 quarter.

As such, advertisers are increasingly investing in online audio because it remains prevalent in people’s cars, homes, and on portable devices while continuing to deliver both audience trust and accessibility.