Spotify has announced the release of call-to-action cards for advertisers in Australia, Canada and the U.K.
Spotify suggests the new clickable call-to-action cards will provide a visual component to audio ads, making it easier for users to view brands, products and services while listening to content, without having to remember promo codes, or URLs.
Spotify suggests recent tests show a 2x increase in site visits with the new CTA cards compared with non-clickable podcast ads.
The CTA cards will appear as a podcast begins, and reappear again later, with another opportunity for listeners to engage.
Spotify’s Head of sales (AUNZ) Pieter Manten said, “Consumers can select the moment they want to be discovering and shopping on their own terms, which enhances their experience.”
The CTA cards are now available in Australia on all Spotify Original & Exclusive podcasts.