Audio advertising has always been a fantastic tool in an advertiser’s box of tricks.

So why does audio advertising remain so popular today, in a world so full of new media platforms?

Here are five reasons why we think audio advertising remains so effective today:

1. It’s audience targeted
2. It amplifies the multi-channel effect
3. It allows data tracking
4. It’s relevant to the listener
5. It improves brand recall

Plus, there are a number of options to choose from. With audio advertising you can choose from:

1. Podcasts
2. Streaming music platforms
3. Digital radio
4. Voice activated devices

You might also think of audio advertising as a top-of-funnel medium only however, with new insight and analytics, retargeting allows audio to be used in mid-and lower-funnel sales as well.

Just like video was the trend in the early 2000s, audio advertising has now hit its stride, so right now is the time to take advantage of audio’s continued growth in the market.