YouTube has started to rollout a ‘podcasts’ tab on the platform across the U.S, with the application to roll out globally in the future.
Historically, podcasting on YouTube has seen a number of challenges because the platform’s algorithm could not distinguish between a podcast and regular video content.
This meant that reduced watch times saw the content penalised. As a result, creators typically set up a separate YouTube channel for podcasts.
YouTube is also apparently in the middle of testing a tool that ports video uploads marked as podcasts to YouTube Music. This functionality is being tested with limited availability.
The new changes are just the latest in a long line of developments that show YouTube is committed to getting into the podcast game.