Latest News
Spotify Audience Network Hits Australia
Following a successful U.S. launch of the Spotify Audience Network in April, Spotify is expanding its audio advertising marketplace to
Creative Writing: Don’t overcook it
Whether you’re writing a 15-second radio spot, or a long-form instructional video, your language should never be more complex than
The future of creative is sound
The onset of the pandemic in 2020 resulted in an abrupt change to people’s daily lives and commutes. This resulted
Real-Time Engagement with Interactive Voice Ads
Traditional audio marketing often focuses on reach and frequency however, brands like Spotify and Pandora are shaking up engagement
IAB/PwC: Strong Growth in Digital Advertising
The latest IAB/PwC Australia data shows digital advertising has continued to demonstrate strong growth, which bodes well for current consumer
Neuroscience study into audio advertising
The iab Australia ‘Advertising Audio State of the Nation: Wave 5 Report’, suggests that streaming audio and podcast advertising continues
Facebook Unveils New Audio Tools
Facebook has announced a list of new audio tools for soundbites, in-app podcasts and live audio rooms. The audio tools
Clubhouse: the exclusive invite-only audio app
If you’re in the know, you’ll have heard about the new exclusive app Clubhouse. For the laggards, Clubhouse is an
Ballarat Begonia Festival Audio Tours
Hardy Audio has been working with the City of Ballarat to produce audio tours for this year’s Ballarat Begonia Festival.
Will AI be the new path for voice overs?
Sonantic co-founders Zeena Qureshi and John Flynnfounders believe using AI technology to augment actors’ voices will be the new normal
Audio description for the vision impaired
As a video producer, animator, or communicator, how do you share visual work with people who are blind, or have
Did the podcast kill the video star?
Narrative, or storytelling remains a staple in brand strategy, and while the video and podcast naturally lend themselves to the