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Real-Time Engagement with Interactive Voice Ads
Traditional audio marketing often focuses on reach and frequency however, brands like Spotify and Pandora are shaking up engagement
IAB/PwC: Strong Growth in Digital Advertising
The latest IAB/PwC Australia data shows digital advertising has continued to demonstrate strong growth, which bodes well for current consumer
Neuroscience study into audio advertising
The iab Australia ‘Advertising Audio State of the Nation: Wave 5 Report’, suggests that streaming audio and podcast advertising continues
Facebook Unveils New Audio Tools
Facebook has announced a list of new audio tools for soundbites, in-app podcasts and live audio rooms. The audio tools
Clubhouse: the exclusive invite-only audio app
If you’re in the know, you’ll have heard about the new exclusive app Clubhouse. For the laggards, Clubhouse is an
Ballarat Begonia Festival Audio Tours
Hardy Audio has been working with the City of Ballarat to produce audio tours for this year’s Ballarat Begonia Festival.
Will AI be the new path for voice overs?
Sonantic co-founders Zeena Qureshi and John Flynnfounders believe using AI technology to augment actors’ voices will be the new normal
Audio description for the vision impaired
As a video producer, animator, or communicator, how do you share visual work with people who are blind, or have
Did the podcast kill the video star?
Narrative, or storytelling remains a staple in brand strategy, and while the video and podcast naturally lend themselves to the
Brand audio trends: how will 2021 sound?
How will next year sound? Here are four audio trends you should expect to hear in 2021. Brand Voice At
Siri is listening in new Whitsundays tourism campaign
Queensland’s new ‘Wonders of The Whitsundays’, tourism campaign uses one of the world’s most recognisable voices – Apple’s Siri. Because,
What’s down the road for radio advertising?
While radio advertising remains a staple for many brands in Australia, advertising avenues like in-stream, podcasting and broader digital continue