Latest News
The rise and rise of audiobooks
Over the last decade, audiobook listening has often been referred to as the silent revolution. In Australia, the audiobook market
International Dog Day, 2021
26 August is International Dog Day! With COVID lockdowns continuing around the country, what better way to raise our spirits
Our Top 5 Podcasts in August
At Hardy Audio, our love affair with podcasts runs deep. Whether you’re into true crime or lighthearted entertainment, here are
The Ethics of AI & Deepfake
The documentary Roadrunner: A Film About Anthony Bourdain, is a chronicle of the late television star’s life, which begins when
Spotify Audience Network Hits Australia
Following a successful U.S. launch of the Spotify Audience Network in April, Spotify is expanding its audio advertising marketplace to
Creative Writing: Don’t overcook it
Whether you’re writing a 15-second radio spot, or a long-form instructional video, your language should never be more complex than
The future of creative is sound
The onset of the pandemic in 2020 resulted in an abrupt change to people’s daily lives and commutes. This resulted
Real-Time Engagement with Interactive Voice Ads
Traditional audio marketing often focuses on reach and frequency however, brands like Spotify and Pandora are shaking up engagement
IAB/PwC: Strong Growth in Digital Advertising
The latest IAB/PwC Australia data shows digital advertising has continued to demonstrate strong growth, which bodes well for current consumer
Neuroscience study into audio advertising
The iab Australia ‘Advertising Audio State of the Nation: Wave 5 Report’, suggests that streaming audio and podcast advertising continues
Facebook Unveils New Audio Tools
Facebook has announced a list of new audio tools for soundbites, in-app podcasts and live audio rooms. The audio tools
Clubhouse: the exclusive invite-only audio app
If you’re in the know, you’ll have heard about the new exclusive app Clubhouse. For the laggards, Clubhouse is an