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The trends driving traditional advertising growth
As digital marketing technologies and ecosystems have grown, traditional advertising has lost some of its favour. However, the recent CMO
Acast release 2022 Sounds Smart Report
Acast is Australia’s biggest creator-first platform, for hosting, monetising and distributing podcasts. This month, Acast released the 2022 edition of
Cadbury’s Easter egg hide
This year, Cadbury welcomed back the ‘Worldwide Hide’, a unique Easter egg ‘hiding’ experience. The experience is designed to bring
Luxury brand audio storytelling
In a bid to move away from simply promoting the look and feel of a new product, luxury brands like
International Women’s Day 2022
Today on International Women’s Day, the team at Hardy Audio want to thank the women who helped pave the way
Media agencies embrace programmatic audio
According to the recent IAB Australian Audio State of the Nation Report, advertisers are leaning into programmatic audio. The report
Valentine’s Day 2022
A report from Roy Morgan and the Australian Retailers Association suggests Australians are expected to spend $415 million on Valentine’s
Start The New Year With A Great Podcast
It’s a new year so there are plenty of thrilling, exciting and fun new podcasts to listen to. Here are
Reaching Gen Alpha through advertising
When we examine the various generation audience segments it’s easy to assume some sweeping and often misguided generalisations, such as
Our top 5 audiobooks to listen to this Christmas – with a rock and roll twist
Christmas is almost here, and while it will certainly be wonderful to spend time with family and friends on the
Ad market growth predicted to surpass pre-pandemic levels
The ad industry is in the middle of a strong December quarter, and market analysts suggest the advertising market will
Christmas ads hit the small screen
We’re officially on the countdown to Christmas, and once again hear the sounds of Mariah Carey and Michael Bublé burst