Did the podcast kill the video star?

Narrative, or storytelling remains a staple in brand strategy, and while the video and podcast naturally lend themselves to the art of storytelling – has the podcast killed the video star?

The podcast is still a young and evolving format however, both the podcast and video reflect the era in which we live; one where symbolism and imagery can constitute economic value. 

The ability to download and listen to a podcast at home, work, or even at the gym  makes a podcast incredibly versatile however, video streaming and improved bandwidth means watching video content has become increasingly fluid when mixed with other marketing media.

You may think a podcast will keep a listener’s attention for a longer period of time, but with pandemic lock-downs and increased screen time, users now prefer longer form video content in their search for information.

Podcasts can however, offer a level of intimacy not often seen with video, which lends itself well to more targeted, niche audiences. 

But today, it seems the winning formula is not determined by ‘podcast or video’ because both have endless narrative possibilities. Far from being alternatives, in opposition to one another, they should be used in synergy; juxtaposed within a single format, or coexisting on different axes of a content strategy.

Podcasting: How to get started

With a great many now working from home in an effort to self-isolate amidst the coronavirus pandemic, a podcast is a fantastic way to engage and create a sense of personal connection with your peers or customers.

To help get you started we’ve put together a few of the essentials.

Have Something to Say

Brainstorm topic ideas the same way you would a blog. What information would be helpful or useful to your audience or customers? Who in our network can you reach out to as guests?

Microphone and Headphones

There are quite a few Podcast microphones like the Blue Yeti available online; it really just depends on your budget. To monitor the audio, you can use a pair of mobile phone headphones however, something with a little more quality like music or gaming headphones will help you hear the quality of your recorded audio much better.

Editing Software

There are a ton of free and professional audio editing programs. Take a look at Audacity or even Apple’s pre-installed Garage Band.

Conferencing Software

If you plan to have more than one person speaking you might want to look at conferencing software like Zoom however, there are also a great many others to chose from.

Make it Professional

If you want to up your Podcast game, consider an affordable but professional audio service to clean up the audio. They can take out any ums and ahs and even add royalty-free music and sound effects.

Is my podcast up to scratch?

Podcasts continue to grow in popularity. In fact, since 2015 the market in Australia has grown a whopping 70%, with over 1.6 million people now downloading a podcast every month.

The popularity of the podcast may be due to the fact that you can listen to any number of topics, from unsolved crime to hobby farming while doing the housework, or in the current environment while working from home.

So, you’ve recorded a podcast – what now? If you want to make it easy for people to listen, then quality audio is key.

Let’s say, you’ve recorded your podcast at the kitchen table, it’s audible…but not great. Or maybe you’ve recorded a number of interviews but don’t know how to edit them together. And what about music? Music copyright infringement isn’t really something you want to deal with.

Polish-up your Podcast

So how do you make your home-made product professional?

Hardy Audio can not only edit out ums and ahs, we can also enhance your podcast with music, sound effects and even create teasers for your next episodes.

Or perhaps you need help with the content, scripting or uploading it to channels like iTunes?

Our ‘podcast polish’ service is designed just for you. An extremely quick, easy and affordable way to help at-home podcasters deliver professional podcasts.

Leave your details below and we’ll give you a call straight back.